Deadstock, explained

What deadstock fabric actually is, where ours comes from, and why it costs us more than new cloth.

What deadstock fabric actually is, where ours comes from, and why it costs us more than new cloth.

Portrait object for Jonas Weller: Black and white monolith blocks casting hard diagonal shadows

Jonas Weller

7 min read

Isometric render of yellow silk fabric draped inside a white plinth box

Deadstock is fabric that was produced but never used: overruns, cancelled orders, end-of-roll lengths that a big house could not justify cutting. Mills sell it on, usually by the bolt and always in limited quantities.

Where we buy

Almost all of our cloth comes from three places: silk merchants around Como, wool mills in Biella and the recycled-fibre district of Prato. We visit twice a year, touch everything and buy only what a single drop needs.

When the bolt is gone, the colour is gone. That is why our drops never repeat.

Why it costs more

Buying small, irregular lengths means more cutting waste planning, more shipping per metre and more time spent with mills. We think the trade is worth it: no new dye baths, no new yarn, and cloth with a history you can actually trace.

Portrait object for Jonas Weller: Black and white monolith blocks casting hard diagonal shadows

About the author

Jonas Weller

Head of Production

Jonas runs the atelier network from Berlin and knows every mill manager in Prato by first name.

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